Hovers Over Water™ was recently asked to direct and design the NYC Flagship Brand Experience and all DTC retail environments for the Adidas UltraBoost Space Race Campaign. Our concepts, vision and 3D design work were brought to life through our production partnership with our good friends at Tangram and Bridge Studios.

GOODBYE GRAVITY.

SUPRA BRAND ELEVATION & ‘THE STATIK’ NEW PRODUCT LAUNCH. CREATIVE DIRECTION FROM CONCEPT TO COMPLETION INCLUDES COPYRIGHTING, TAGLINE AND PRODUCT NARRATIVE / DESIGN ELEMENTS AND GRAPHIC TOOL KIT / LOGO AND ICON DEVELOPMENT / MOTION GRAPHICS AND ALL DIGITAL CONTENT.

Hovers Over Water was called in as the agency of record for the launch of the Adidas SL20 - Faster Than campaign activation and immersive brand experience. This was brought to life through the bespoke creation of a large-scale, interactive gaming concept, dubbed The Lightstrike Challenge, where guests put the SL20 cross-trainer to the test at the NYC Adidas flagship.

Illustrations and apparel design for Nike By You_Global Retail. NBY is a customization station allowing the consumer to pick and choose their graphics and apply as they see fit to a variety of Nike product. This dual gender body of work features highlights from several footwear and product campaigns including the Pegasus 37, Nike Yoga, React Infinity and a variety of Air Max releases.

We had the honor of creating a custom mural for Adidas in NYC's Times Square! We collaborated with our good friend Rich Tu to truly bring this project to life. Was an outstanding experience across the board and always a pleasure repping NYC. Hovers Over Water x Rich Tu

THE ART WE BREATHE™ is a charity initiative intended to unite humanity through art and compassion. We are banding together with artists and designers across the world to create unique works of art using premium 22"x22" bandannas as our canvas. With each bandanna purchased one will be given away to the homeless for use as a face mask.

Adidas Originals ZX 2K BOOST seeding kit. Minimal by design this ‘Premium Artifact’ concept represents a look from the past - resurrected in the future present tense. This custom engineered box offers a truly unique unveiling and comes adorned in it’s own retro space-tech reusable carrying case.

Transcend the past. Progress forward.

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WELCOME TO THE FUTURE.
Since it’s launch in 1984, the ZX series has always represented progress by pushing the boundaries of footwear design and technology. Taking inspiration from the 1987 ZX 710 OG, the ZX 2K BOOST remains at the forefront of progression. Fusing iconic design elements with advanced technology, the ZX 2K BOOST reinvents the running-inspired sneaker to provide unprecedented comfort and wearability.

Branding, identity, copy and content creation for Red Bull Conquest… The Greatest E-Sports Gaming Battle in the Nation!

In early 2018, RedBull announced a series of E-Sports events called Red Bull Conquest. The campaign challenged local market participants to “rise, rally, and conquer” their opponents to reach the national finals. The new content supported a digital campaign, event production and merchandise. The success of the brand and events compelled Red Bull to continue the series annually. This work was done via Roundhouse Agency.

We had the privilege of setting the Creative Direction and creating all digital assets for the Adidas Boston Marathon™ from concept and copywriting to athlete photoshoots, motion graphics and social content.

Adidas Athletics reached out to us to create the overall concept, graphic tool-kit, all digital assets and 2 custom packaging kits for influencer/athlete product seeding. Featured in this campaign are two super star athletes:

-MLB’s Alex Bregman

-NHL’s PK Subban

Creative Direction, story development and product identity for Supra™ Footwear. New product launch for Instagate™ - Raised On Concrete.

BRAND: Adidas

STORY: The Adidas limited edition UltraBoost has been dubbed 'Cookies & Cream' across all social media by sneaker heads and Adi fans alike. 

BRIEF: Create an unexpected seeding kit that represents the footwear story and delivers a unique experience to the target consumer. 

ROLE: Hovers Over Water™ was responsible for the creative direction, design and execution from concept to completion including all campaign key visuals and box engineering. 

Kit elements include:
•Custom 'Milk Carton' shoe box
•Adidas UltrBoost footwear
•Custom Adidas Cookies
•Dunking Mug
•Stickers
•Adidas socks

We teamed up with our friends at Lake Retreat to kick off the official launch of the Adidas NCAA A1 College Uniforms. From Creative Direction and Concepts for Video and Photography through to Motion Graphics and Kinetic Typography, this project is one we won’t soon forget!

BRAND: Adidas

STORY: Adidas Running is the official performance apparel and footwear sponsor for one of the most iconic running event in history, The Boston Marathon. 

BRIEF: Create a digital lookbook for the 2018 Adidas Running collection which also includes official Boston Marathon Association (BAA) apparel. 

ROLE: Hovers Over Water™ was responsible for the creative direction and execution of both the photoshoot and design layout.

This is a broad overview of our illustration capabilities. Click on image to see full project scope.

Art Direction, Illustration, logo, typeface and apparel for Oregon’s most notorious supplier.

This is a broad overview of our package design capabilities. Click on image to see full project scope.

UNIQUE ILLUSTRATIONS AND GRAPHICS PACKS TO CELEBRATE THE AIR MAX FRANCHISE AND TO SUPPORT NIKE AIR MAX DAY.